The logo is the primary graphic element used to identify ArisGlobal. It should be used consistently when identifying the ArisGlobal in communications, both internally and externally. The three nodes along with the full name, “ArisGlobal” and the tagline, We Bring the Future To Life, are combined with specific proportions and careful configuration to form the complete ArisGlobal logo and tagline. Further mention of “the logo” refers to this combination in exact configuration and proportion. When using the logo, the size and space relationships between the letters, words and shapes must be maintained at all times. Any rearrangement, alteration or deletion of letter forms or shapes is not acceptable.